Many home improvement companies have been slow supplementations any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers of doors and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market is evolving though, mainly due to quantum leaps in technology, composite door manufacturing to be a prime example.
Composite doors are recognised as being superior to plain UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice to say that when faced using a choice of a new family saloon or some sort of Rolls Royce for upon the same price, the choice, for many, is beckoning!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups hence there is no was delighted to answer the call for a house improvement company in Devon that has for years and years been retailing UPVC doors and windows. They were interested in selling composite doors as the demand for them amongst local residents was growing quickly.
The principal reason for this was numerous that the large players in the homeimprovements industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the cost of switching the main focus of door retailing to a composite doors range and away from UPVC, which is what all of rivalry were offering. Entering into the fast growing composite doors market seemed a good move but the cost of outfitting a showroom was prohibitive. So the first thing we did ended up get onto Google, find out who the players were in composite door manufacturing and supply and then put them to the evaluate.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There did actually be little difference between the door manufacturers here as each one of those approached had many years experience in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to mention that with the creation of British Standards into the composite manufacturing industry, the manufacturing processes were extremely close.
Where some companies fell down though was when we asked them everything they were going test and do to help us to sell goods. The lack of promoting support, knowledge and training was truly shameful, indicative with the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus lengthy investment for business has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to shine. The ones that we chose as suppliers were easily recognisable as companies that placed heavy concentrate on customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put ended up being see which door manufacturers would allow us to to stock a showroom with sample products, provide reason for sales materials and help us to get the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that it cost several thousand pounds to outfit a new showroom and get initial customers, when we going to be ordering from gonna do it . suppliers for years, so why especially if they not share on the inside start-up cost?
There were some companies that were willing to help, either by proving a ‘credit’ on the cost of product samples or just proving samples free of charge. Two companies totally outshined in conversation with and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by many people to become the market leader in one’s destiny had obviously done their homework and also cutting-edge technology such as an own-brand website which retailers can use for in-home demonstrations also as a marketing tool. Our site has a design feature that allows potential purchasers to pick the style, colour and furnishings for their ideal door and the web site shows the finished design and price instantly, even including the web ordering facility.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA